Video marketing is the structural use of relevant content in the form of videos to create more visibility and to bind your target group or to move it to action.
Why video marketing?
- The proverb speaks for itself: 'A picture is worth a 1000 words'.
- A visual message with sound is remembered better than text alone.
- Videos improve the findability of your website.
- Videos increase the visit duration and the conversion of your website visit.
- Online video is easy to share via social media and is also shared more often than text.
- By sharing online video on social media channels you reach people outside your own network.
- Youtube is the second largest search engine in the world after Google.
- Placing videos on Youtube and Vimeo increases new website visitors.
- Video is personal and with video you can convey emotion in addition to substantive information, resulting in a better and personal brand experience.
- Videos are versatile. You can use videos for different purposes: on your website, on your YouTube and Vimeo channel, on your social media channels, as part of your email marketing or as a company presentation at the office or at a trade fair.
Do you want to know how we can help you with your video marketing? Please contact us.