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Corporate vlogging with your smartphone is a big video marketing and content trend right now. In a corporate vlog you mainly share your experience and expertise in your field.
But how do you do this professionally? And how do you use it strategically? It seems very simple but it is not.
Since the start of the corona crisis, we have been giving our in-company workshops online. More than 300 civil servants from the municipalities of Leeuwarden, Limburg, Zeeland, Amsterdam and Drechtsteden have learned to film and vlog via Zoom. That was not only educational, but also deepened the bond between colleagues! That is why we have now also started online team building workshops for companies.
Should I film vertically or horizontally? This is one of the most frequently asked questions during our smartphone filming and vlogging workshop.
Last week I drove throughout the country with my smartphone filming and editing workshops and smartphone photography and editing. These workshops were offered to all municipalities and government organizations by the A + O fund during their national action week in which the A + O fund pays attention to craftsmanship, personal development and mobility.
More and more companies, government institutions and social organizations are aware of the power of video. Relevant content in the form of videos for the website and social media is not only an essential part of the marketing policy, it is also becoming easier.
Video marketing is the structural use of relevant content in the form of videos to create more visibility and to bind your target group or to move it to action.